Why customer participation matters

Omar Merlo, Andreas B. Eisingerich, Seigyoung Auh

    Research output: Contribution to journalArticlepeer-review

    42 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)81-88
    Number of pages8
    JournalMIT Sloan Management Review
    Issue number2
    StatePublished - Dec 1 2014

    ASJC Scopus subject areas

    • Decision Sciences(all)
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

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