YouTube Videos for Public Health Literacy? A Machine Learning Pipeline to Curate Covid-19 Videos

Yawen Guo, Xiao Liu, Anjana Susarla, Rema Padman

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The COVID-19 pandemic has highlighted the dire necessity to improve public health literacy for societal resilience. YouTube provides a vast repository of user-generated health information in a multi-media-rich format which may be easier for the public to understand and use if major concerns about content quality and accuracy are addressed. This study develops an automated solution to identify, retrieve and shortlist medically relevant and understandable YouTube videos that domain experts can subsequently review and recommend for disseminating and educating the public on the COVID-19 pandemic and similar public health outbreaks. Our approach leverages domain knowledge from human experts and machine learning and natural language processing methods to provide a scalable, replicable, and generalizable approach that can also be applied to enhance the management of many health conditions.

Original languageEnglish (US)
Title of host publicationMEDINFO 2023 - The Future is Accessible
Subtitle of host publicationProceedings of the 19th World Congress on Medical and Health Informatics
EditorsJen Bichel-Findlay, Paula Otero, Philip Scott, Elaine Huesing
PublisherIOS Press BV
Pages760-764
Number of pages5
ISBN (Electronic)9781643684567
DOIs
StatePublished - Jan 25 2024
Externally publishedYes
Event19th World Congress on Medical and Health Informatics, MedInfo 2023 - Sydney, Australia
Duration: Jul 8 2023Jul 12 2023

Publication series

NameStudies in Health Technology and Informatics
Volume310
ISSN (Print)0926-9630
ISSN (Electronic)1879-8365

Conference

Conference19th World Congress on Medical and Health Informatics, MedInfo 2023
Country/TerritoryAustralia
CitySydney
Period7/8/237/12/23

Keywords

  • COVID-19 literacy
  • healthcare informatics
  • machine learning
  • natural language processing
  • Visual social media

ASJC Scopus subject areas

  • Biomedical Engineering
  • Health Informatics
  • Health Information Management

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