Vested Interest theory and disaster preparedness

Claude H. Miller, Bradley J. Adame, Scott D. Moore

Research output: Contribution to journalArticlepeer-review

49 Scopus citations


Three studies were designed to extend a combination of vested interest theory (VI) and the extended parallel process model of fear appeals (EPPM) to provide formative research for creating more effective disaster preparedness social action campaigns. The aim was to develop an effective VI scale for assessing individual awareness and 'vestedness' relevant to disaster preparedness. Typical preparedness behaviours are discussed with emphasis on earthquakes and tornados in particular. Brief overviews of VI and the EPPM are offered, and findings are presented from three studies (one dealing with earthquakes, and two with tornados) conducted to determine the factor structure of the key VI components involved, and to develop and test subscales derived from the two theories. The paper finishes with a discussion of future research needs and suggestions on how the new subscales may be applied in the design and execution of more effective disaster preparedness campaigns.

Original languageEnglish (US)
Pages (from-to)1-27
Number of pages27
Issue number1
StatePublished - Jan 1 2013
Externally publishedYes


  • Attitude-behaviour consistency
  • Certainty
  • Disaster preparedness
  • Earthquakes
  • Fear appeals
  • Immediacy
  • Salience
  • Tornados
  • Vested interest

ASJC Scopus subject areas

  • Social Sciences(all)
  • Earth and Planetary Sciences(all)


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