Using simulation in a dangerous-drinking prevention campaign

Linda C. Lederman, Lea P. Stewart, Sherry L. Barr, Danielle Perry

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


The Advanced Health Communication (AHC) Simulation models a subdivision of an actual campus organization, the Communication and Health Issues Partnership for Education and Research (CHI). To address dangerous drinking at Rutgers University, CHI created a dangerous-drinking prevention campaign, RU SURE? and designed the AHC simulation for students to participate centrally in the campaign. The simulation was incorporated into an advanced course in health communication. The three major sets of activities in the AHC simulation are (a) the design and pilot testing of campaign messages and materials, (b) the implementation of the campaign, and (c) the evaluation of the campaign. The simulation provides a structure in which students learn about a set of behavioral processes regarding campaign design and organizational behavior on the macrolevel while learning about their drinking-related behaviors on the microlevel. Participants reported learning about working in a complex organization, designing and implementing a prevention campaign, and decreasing their own drinking-related perceptions and behaviors.

Original languageEnglish (US)
Pages (from-to)228-239
Number of pages12
JournalSimulation and Gaming
Issue number2
StatePublished - Jun 2001
Externally publishedYes


  • Binge drinking
  • College drinking
  • College health
  • Dangerous drinking
  • Experience-based learning
  • Experiential learning
  • Health communication
  • Health prevention campaigns
  • Interpersonal communication
  • Simulation
  • Social interaction
  • Student participation

ASJC Scopus subject areas

  • Social Sciences(all)
  • Computer Science Applications


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