User-guided cross-domain sentiment classification

Sentiment analysis has been studied for decades, and it is widely used in many real applications such as media monitoring. In sentiment analysis, when addressing the problem of limited labeled data from the target domain, transfer learning, or domain adaptation, has been successfully applied, which borrows information from a relevant source domain with abundant labeled data to improve the prediction performance in the target domain. The key to transfer learning is how to model the relatedness among different domains. For sentiment analysis, a common practice is to assume similar sentiment polarity for the common keywords shared by different domains. However, existing methods largely overlooked the human factor, i.e., the users who expressed such sentiment. In this paper, we address this problem by explicitly modeling the human factor related to sentiment classification. In particular, we assume that the content generated by the same user across different domains is biased in the same way in terms of the sentiment polarity. In other words, optimistic/pessimistic users demonstrate consistent sentiment patterns, no matter what the context is. To this end, we propose a new graph-based approach named U-Cross, which models the relatedness of different domains via both the shared users and keywords. It is non-parametric and semi-supervised in nature. Furthermore, we also study the problem of shared user selection to prevent 'negative transfer'. In the experiments, we demonstrate the effectiveness of U-Cross by comparing it with existing state-of-the-art techniques on three real data sets.