Understanding wireless field force automation in trade services

Stuart J. Barnes, Eusebio Scornavacca, Douglas Innes

Research output: Contribution to journalReview articlepeer-review

18 Scopus citations


Purpose - Wireless and mobile technologies are changing the way that many organizations operate and do business. Mobile business-to-employee solutions, especially field force automation (FFA), have been widely adopted throughout the planet. The purpose of this paper is to investigate the impact of wireless FFA in trade services organisations in New Zealand. Design/methodology/approach - The paper uses a case study approach to examine two trade services organisations. Findings - The findings demonstrate that wireless technologies can significantly enhance the benefits of traditional FFA. Practical implications - The paper concludes with recommendations for future practice and research. Originality/value - This paper contributes to the academic research in this field by examining two organizations that have already implemented their own wireless FFA solutions and have realized benefits and impacts as a result.

Original languageEnglish (US)
Pages (from-to)172-181
Number of pages10
JournalIndustrial Management and Data Systems
Issue number2
StatePublished - 2006
Externally publishedYes


  • Automation
  • Communication technologies
  • Mobile communication systems
  • New Zealand

ASJC Scopus subject areas

  • Management Information Systems
  • Industrial relations
  • Computer Science Applications
  • Strategy and Management
  • Industrial and Manufacturing Engineering


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