Typography as Semiotic Resource

Frank Serafini, Jennifer Clausen

Research output: Contribution to journalArticlepeer-review

41 Scopus citations


>The typography of written language not only serves as a conduit of verbal narrative, it serves as a visual element and semiotic resource with its own meaning potentials. In conjunction with an analysis of selected contemporary picturebooks, a framework for considering how typography adds to the meaning potential in contemporary picturebooks is presented. Beginning with a brief discussion of the concept of multimodality, picturebooks as multimodal texts, and an overview of the use of typography in picturebooks, this article presents a framework for analyzing and interpreting typographical elements in contemporary picturebooks.

Original languageEnglish (US)
Pages (from-to)1-16
Number of pages16
JournalJournal of Visual Literacy
Issue number2
StatePublished - Jan 1 2012
Externally publishedYes


  • picturebooks
  • semiotic resources
  • typography

ASJC Scopus subject areas

  • Education
  • Communication
  • Visual Arts and Performing Arts


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