Tweeting badges: User motivations for displaying achievement in publicly networked environments

Research output: Contribution to journalArticlepeer-review

27 Scopus citations


Badge systems, a common mechanism for gamification on social media platforms, provide a way for users to present their knowledge or experience to others. This study aims to contribute to the understanding of why social media users publicize their achievements in the form of online badges. Five motivational factors for badge display in public networked environments are distinguished - self-efficacy, social incentives, networked support, passing time, and inattentive sharing - and it is suggested that different badge types are associated with different motivations. System developers are advised to consider these components in their designs, applying the elements most appropriate to the communities they serve. Comparing user motivations associated with badges shared across boundaries provides a better understanding of how online badges relate to the larger social media ecosystem.

Original languageEnglish (US)
Pages (from-to)93-100
Number of pages8
JournalCyberpsychology, Behavior, and Social Networking
Issue number2
StatePublished - Feb 1 2015

ASJC Scopus subject areas

  • Social Psychology
  • Communication
  • Applied Psychology
  • Human-Computer Interaction
  • Computer Science Applications


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