Tourism microentrepreneurship knowledge cogeneration

Duarte B. Morais, Bruno S. Ferreira, Shahab Nazariadli, Ladan Ghahramani

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations


Rural subaltern people are generally relegated to the role of passive tourees, allowed to informally glean bits of income not worthwhile to the formal tourism industry. However, under some circumstances, microentrepreneurs find ways to take advantage of opportunities afforded by tourism to improve their livelihoods and gain human agency. The People-First Tourism Lab employs a participatory action research methodology to investigate tourism microen-trepreneurship and its effect on participating individuals and communities. In this chapter, the authors provide a background of the project implemented in the State of North Carolina, USA, explain the research methodology, and outline current and forthcoming efforts.

Original languageEnglish (US)
Title of host publicationBridging Tourism Theory and Practice
PublisherEmerald Group Publishing Ltd.
Number of pages23
StatePublished - 2017
Externally publishedYes

Publication series

NameBridging Tourism Theory and Practice
ISSN (Print)2042-1443
ISSN (Electronic)2042-1451


  • Microentrepreneurship
  • Participatory action research
  • People-First tourism

ASJC Scopus subject areas

  • Social Sciences (miscellaneous)
  • Tourism, Leisure and Hospitality Management


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