TY - JOUR
T1 - The unremarked optimum
T2 - whiteness, optimization, and control in the database revolution
AU - Stevens, Nikki
AU - Hoffmann, Anna Lauren
AU - Florini, Sarah
N1 - Publisher Copyright:
© 2021 National Communication Association.
PY - 2021
Y1 - 2021
N2 - The 1970s saw major transformations in how computerized databases were conceived, developed, and designed. Part of a broader shift in how software applications were developed, these transformations—sometimes referred to as “the database revolution”—introduced new and then-novel approaches to structuring and arranging digital data, optimizing them for usability and convenience. At the same time, however, the rhetoric of innovation and revolution surrounding this moment in database development obscures the ways it helped concentrate and extend particular kinds of racialized power and, in particular, whiteness (i.e., those norms and values congenial to the reproduction of white racial dominance and the subjugation of blackness). In this article, we revisit key works of the database revolution to show how they encoded whiteness as a kind of unremarked optimum, in both implicit and explicit ways. Finally, we argue that these developments helped to codify and extend a kind of “willful ignorance” that, as scholars of epistemology and justice have shown, is central to the preservation and reproduction of whiteness.
AB - The 1970s saw major transformations in how computerized databases were conceived, developed, and designed. Part of a broader shift in how software applications were developed, these transformations—sometimes referred to as “the database revolution”—introduced new and then-novel approaches to structuring and arranging digital data, optimizing them for usability and convenience. At the same time, however, the rhetoric of innovation and revolution surrounding this moment in database development obscures the ways it helped concentrate and extend particular kinds of racialized power and, in particular, whiteness (i.e., those norms and values congenial to the reproduction of white racial dominance and the subjugation of blackness). In this article, we revisit key works of the database revolution to show how they encoded whiteness as a kind of unremarked optimum, in both implicit and explicit ways. Finally, we argue that these developments helped to codify and extend a kind of “willful ignorance” that, as scholars of epistemology and justice have shown, is central to the preservation and reproduction of whiteness.
KW - data
KW - database revolution
KW - optimization
KW - race
KW - whiteness
UR - http://www.scopus.com/inward/record.url?scp=85108977580&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85108977580&partnerID=8YFLogxK
U2 - 10.1080/15358593.2021.1934521
DO - 10.1080/15358593.2021.1934521
M3 - Article
AN - SCOPUS:85108977580
SN - 1535-8593
VL - 21
SP - 113
EP - 128
JO - Review of Communication
JF - Review of Communication
IS - 2
ER -