The Product Development and Commercialization Process

Dale S. Rogers, Douglas M. Lambert, A. Michael Knemeyer

Research output: Contribution to journalArticlepeer-review

48 Scopus citations


Product development and commercialization is the supply chain management process that provides structure for developing and bringing to market new products jointly with customers and suppliers. Effective implementation of the process not only enables management to coordinate the efficient flow of new products across the supply chain, but also assists supply chain members with the ramp-up of manufacturing, logistics, marketing and other related activities to support the commercialization of the product In this paper, the product development and commercialization process is described in detail to show how it can be implemented. To do this, the process is described in terms of its sub-processes and associated activities, and the interfaces with business functions, other supply chain processes and other firms. Examples of successful implementation are provided.

Original languageEnglish (US)
Pages (from-to)43-56
Number of pages14
JournalThe International Journal of Logistics Management
Issue number1
StatePublished - Jan 1 2004
Externally publishedYes


  • Marketing
  • Product development
  • Supply-chain management

ASJC Scopus subject areas

  • Business and International Management
  • Transportation


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