The intersection of landscape values for tourists and residents in a mining heritage destination: a case study of Jiufen in Taiwan

The purpose of this study is to explore the competing claims of two tourism stakeholders, local residents and tourists, for the best possible interpretation of the cultural landscape of Jiufen, a mining heritage destination in Taiwan, using the social representation theory. The study uses the conceptual tool of social landscape connectivity to examine the linkages among various levels of access to cultural landscapes for residents and tourists in its current state of tourism development. In-depth interviews were conducted with 18 local residents and 16 tourists using purposive and snowball sampling. Results indicated that representations of cultural landscape consist of four interconnected themes: memory linking the past to the present, collective identity, belongingness, and mass tourism destinations. However, opinions regarding precisely what representations comprised the best possible cultural landscapes for tourism were inconsistent. The ramifications of value co-creation in a mining heritage destination’s sustainable development are discussed.