Abstract
The increasing popularity of open standards in B2B e-commerce demands more research on generalized trust. This study investigates how a country's social trust affects the use of open and closed B2B e-commerce. The analysis based on data from 27 European and related countries shows that social trust in a country promotes the use of open B2B e-commerce, but it impedes the use of closed B2B e-commerce. In addition, social trust negatively moderates the relationship between firm-level IT experience and closed B2B e-commerce. Our results highlight the important role of social trust in B2B e-commerce, especially in open e-commerce.
Original language | English (US) |
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Pages (from-to) | 151-159 |
Number of pages | 9 |
Journal | Information and Management |
Volume | 52 |
Issue number | 2 |
DOIs | |
State | Published - Mar 2015 |
Externally published | Yes |
Keywords
- B2B e-commerce
- B2B e-commerce
- Closed
- Generalized trust
- IOS standards
- Open
- Social trust
ASJC Scopus subject areas
- Management Information Systems
- Information Systems
- Information Systems and Management