The Experimentation of Matrix for Product Emotion

Dosun Shin, Zheng Wang

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


This study dealt with emotional responses elicited by certain products, which helped to understand the attributes of the product leading to emotional responses. Emotional Design is a way of design that is using emotions generated by people as reference and measurement. Making good use of emotional design could let the user discover resonance in the interaction between user and product, which could help the product to be more attractive to users. This research proposes to apply qualitative research method to uncover the secrets of emotional bonds between users and products This study also offered an useful tool to examine the strength and weakness of a certain product from perspective of emotion, and the insights could help designers to refine the product to become emotional attractive, thus create better user experience and bigger opportunity for the product on the market in the future.

Original languageEnglish (US)
Pages (from-to)2295-2302
Number of pages8
JournalProcedia Manufacturing
StatePublished - 2015


  • Emotion
  • Emotional design
  • Inteview
  • Product
  • Qualitative research

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering
  • Artificial Intelligence


Dive into the research topics of 'The Experimentation of Matrix for Product Emotion'. Together they form a unique fingerprint.

Cite this