@inproceedings{1cfefa476f0f4fdbb1d33898270971f2,
title = "The Effects of Quote Retweet on Subsequent Posting Behavior and Morality Expression on Social Media",
abstract = "Guided by the Threshold model and Self-justification theory, we propose and test a research model regarding the impact of online discussion activity on users' behaviors on social media. Specifically, we examine the effects of quote retweeting a tweet related to immigration policies and border issues on users' subsequent posting behaviors and morality expression. In addition, we test the moderating effect of individual threshold level and behavior-opinion inconsistency on the main effect. Results indicate that individuals, who quote retweeted the selected-topic tweets, are likely to post more topic-related tweets and express more on morality. This impact can be strengthened when individuals have higher threshold levels or larger behavior-opinion inconsistency. These findings provide both theoretical and practical implications for social media governance.",
keywords = "morality expression, self-justification theory, social media, threshold model",
author = "Yan Wu and Qianzhou Du and Xiaohui Zhang and Zhongju Zhang",
note = "Publisher Copyright: {\textcopyright} 2023 IEEE Computer Society. All rights reserved.; 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 ; Conference date: 03-01-2023 Through 06-01-2023",
year = "2023",
language = "English (US)",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "3786--3795",
editor = "Bui, {Tung X.}",
booktitle = "Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023",
}