The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior

Naomi Mandel, Derek D. Rucker, Jonathan Levav, Adam D. Galinsky

Research output: Contribution to journalReview articlepeer-review

290 Scopus citations

Fingerprint

Dive into the research topics of 'The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior'. Together they form a unique fingerprint.

Social Sciences

Medicine & Life Sciences

Business & Economics