The attractiveness of political markets: Implications for firm strategy

Jean Philippe Bonardi, Amy Hillman, Gerald Keim

Research output: Contribution to journalArticlepeer-review

306 Scopus citations


We conceptualize democracies as marketlike processes where demanders and suppliers of various public policies interact. Firms may enter political markets to seek new or to maintain existing policies that affect their current business operations or future opportunities. We contend that a firm's decision to become politically active is influenced, in part, by the attractiveness of the political market, and we outline conditions that make political markets more or less attractive for firms to compete in to advance their interests.

Original languageEnglish (US)
Pages (from-to)397-413
Number of pages17
JournalAcademy of Management Review
Issue number2
StatePublished - Apr 2005

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation


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