THE ATTRACTION PARADIGM REVISITED Responses to Dissimilar Others

A laboratory study investigated the effects of three kinds of information on response to dissimilar others. A2 × 2 × 2 design with two levels of “expectation of evaluation” (expressed like or dislike), two levels of “message openness” (open or closed), and two levels of “attribution of intent” (expressed desire to share or change attitudes) was employed to test hypotheses related to impression formed, defensiveness of response, and attraction toward a dissimilar other. Results from a multivariate analysis showed that response to dissimilarity differed significantly with variation in expectation of evaluation and message openness, but that responses did not vary in relation to attribution of intent. Results support uncertainty reduction theory, and it is suggested that some of the rewards normally associated with similarity can also be associated with dissimilar others, thus making for a more positive response to dissimilarity.