TY - JOUR
T1 - Testing a model of message sidedness
T2 - Three replications
AU - Allen, Mike
AU - Hale, Jerold
AU - Mongeau, Paul
AU - Berkowitz-Stafford, Sandra
AU - Stafford, Shane
AU - Shanahan, William
AU - Agee, Philip
AU - Dillon, Kelly
AU - Jackson, Robert
AU - Ray, Cynthia
PY - 1990/12
Y1 - 1990/12
N2 - This experiment tested the results of a meta-analysis of message sidedness (Jackson & Allen, 1987). The results are consistent with the prior meta-analysis. Two-sided refutational messages were more persuasive than one-sided messages, which were in turn more persuasive than two-sided nonrefutational messages. Testing the generalizability of this finding using 17 messages found consistent effects across the messages.
AB - This experiment tested the results of a meta-analysis of message sidedness (Jackson & Allen, 1987). The results are consistent with the prior meta-analysis. Two-sided refutational messages were more persuasive than one-sided messages, which were in turn more persuasive than two-sided nonrefutational messages. Testing the generalizability of this finding using 17 messages found consistent effects across the messages.
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U2 - 10.1080/03637759009376203
DO - 10.1080/03637759009376203
M3 - Article
AN - SCOPUS:2442512380
SN - 0363-7751
VL - 57
SP - 275
EP - 291
JO - Communication Monographs
JF - Communication Monographs
IS - 4
ER -