Testing a model of message sidedness: Three replications

Mike Allen, Jerold Hale, Paul Mongeau, Sandra Berkowitz-Stafford, Shane Stafford, William Shanahan, Philip Agee, Kelly Dillon, Robert Jackson, Cynthia Ray

Research output: Contribution to journalArticlepeer-review

40 Scopus citations


This experiment tested the results of a meta-analysis of message sidedness (Jackson & Allen, 1987). The results are consistent with the prior meta-analysis. Two-sided refutational messages were more persuasive than one-sided messages, which were in turn more persuasive than two-sided nonrefutational messages. Testing the generalizability of this finding using 17 messages found consistent effects across the messages.

Original languageEnglish (US)
Pages (from-to)275-291
Number of pages17
JournalCommunication Monographs
Issue number4
StatePublished - Dec 1990
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics


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