Switching between consumer technologies

Chen Ye, Kevin C. Desouza, Sridhar R.Papagari Sangareddy, Sanjeev Jha

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


Some of the significant factors that lead consumers in abandoning one consumer product for another are discussed. The availability of consumer technologies play a key role in consumers' preference for a certain product. Consumer technologies have become more affordable are easily accessible, and have significant value-propositions. Many of these technologies, such as Web browsers, are also available on the Internet as shareware or freeware. Consumers are able to switch between consumer products effectively, due to the availability of large number of consumer technologies. Technology providers are competing with each other, to introduce their product in the competitive market, providing more alternatives for consumers. Another factor that has enabled consumers to switch between products, is low differentiation among various technology options.

Original languageEnglish (US)
Pages (from-to)132-136
Number of pages5
JournalCommunications of the ACM
Issue number10
StatePublished - Oct 1 2008

ASJC Scopus subject areas

  • Computer Science(all)


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