TY - JOUR
T1 - Students are Important Consumers
T2 - Assessing Satisfaction in a Higher Education Context
AU - Conant, Jeffrey S.
AU - Brown, Jacqueline Johnson
AU - Mokwa, Michael
PY - 1985/8
Y1 - 1985/8
N2 - Satisfaction assessment is a vital dimension of strategic marketing consciousness and practice. Yet the study of student satisfaction in higher education is underdeveloped. This empirical study tests, and demonstrates, the utility of the disconfirmation perspective of consumer satisfaction as a theoretical foundation and method for evaluating student satisfaction within the context of an MBA program.
AB - Satisfaction assessment is a vital dimension of strategic marketing consciousness and practice. Yet the study of student satisfaction in higher education is underdeveloped. This empirical study tests, and demonstrates, the utility of the disconfirmation perspective of consumer satisfaction as a theoretical foundation and method for evaluating student satisfaction within the context of an MBA program.
UR - http://www.scopus.com/inward/record.url?scp=33644506854&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33644506854&partnerID=8YFLogxK
U2 - 10.1177/027347538500700203
DO - 10.1177/027347538500700203
M3 - Article
AN - SCOPUS:33644506854
SN - 0273-4753
VL - 7
SP - 13
EP - 20
JO - Journal of Marketing Education
JF - Journal of Marketing Education
IS - 2
ER -