Structural relationships among mega-event experiences, emotional responses, and satisfaction: focused on the 2014 Incheon Asian Games

In this study, the relationships among the experiences of visitors to the 2014 Incheon Asian Games, their emotional responses, and their satisfaction are explored by employing a theoretical background derived from Pine and Gilmore’s experience economy theory. It was found that the visitors’ satisfaction with the Incheon Asian Games was mainly affected by their emotional responses of pleasure and arousal. Furthermore, their entertainment, educational, and esthetic experiences were positive antecedents of pleasure and arousal. The results also showed that their educational and esthetic experiences positively influenced dominance, although the construct of dominance was not a significant antecedent of satisfaction.