Spreading the word: The role of surrogates in charismatic leadership processes

Benjamin Galvin, Prasad Balkundi, David Waldman

Research output: Contribution to journalReview articlepeer-review

50 Scopus citations


By integrating a social networks perspective with charismatic leadership theory, we attempt to explain how charismatic perceptions of leaders spread among distant followers through third-party individuals (surrogates). We propose a mediated model considering how individuals engage in surrogate behavior (promoting the leader, defending the leader, and modeling followership) that increases charismatic perceptions among distant followers. We consider the behaviors associated with this role, as well as antecedents and moderators that may explain motivation to engage in the role and effectiveness of the role in influencing followers.

Original languageEnglish (US)
Pages (from-to)477-494
Number of pages18
JournalAcademy of Management Review
Issue number3
StatePublished - Jan 1 2010

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • Strategy and Management
  • Management of Technology and Innovation


Dive into the research topics of 'Spreading the word: The role of surrogates in charismatic leadership processes'. Together they form a unique fingerprint.

Cite this