Original language | English (US) |
---|---|
Pages (from-to) | 271-274 |
Number of pages | 4 |
Journal | Business Horizons |
Volume | 48 |
Issue number | 4 |
DOIs | |
State | Published - 2005 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing