Speeding solar energy commercialization: A Delphi research of marketplace factors

John R. Cesta, Patrick G. Decker

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


A two-stage Delphi research study was undertaken to determine and measure the attitudes of the public regarding factors that may either inhibit or stimulate solar energy commercialization today and over the next 10 years. Some factors judged important were product cost, lack of product knowledge, lack of governmental support, and public concern over the energy crisis. The factors were determined by a group of energy conscious respondents who completed the Delphi research. They also indicated the likely and desirable actions to be taken by government and business. These included more funding of research and development, tax incentives, increased public education, and reduced prices. The Delphi research proved to be an effective method for investigating solar energy commercialization, as the attitudes expressed in the second survey converged with those identified during the first stage. Furthermore, governmental and business actions suggested in the study could help to initiate greater solar energy use and developmental efforts.

Original languageEnglish (US)
Pages (from-to)311-328
Number of pages18
JournalJournal of Business Research
Issue number4
StatePublished - Dec 1978

ASJC Scopus subject areas

  • Marketing


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