Source of feedback, observational learning, and attitude change

Frederick H. Kanfer, Paul Karoly, Alexander Newman

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


Conducted 2 studies on the differential effects of self-attributed vs other-attributed feedback on observational learning and attractiveness ratings of pictures. In Exp I, 60 male undergraduates were shown slides of girls' faces and presented with scores allegedly reflecting their own emotional reactions to the girls' physical attractiveness (self group) or the reactions of another S (other group). Both recall and preference were affected by the alleged feedback source. The self group showed the best recall and greatest influence on preference; the control group showed the poorest recall and least influence. In Exp II, 80 Ss underwent a similar procedure, except that feedback was attributed to self, a similar or different other, or random events. Preranking permitted replication with feedback that was highly discrepant or not discrepant from Ss' rankings. Recall was affected by feedback source and discrepancy magnitude, as was preference change. Results support the hypotheses on the effects of source of feedback derived from an observational learning model. Data suggest the utility of social learning theory in conceptualizing the effects of self vs other as due to component dimensions rather than to a dichotomous distinction. (24 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)30-38
Number of pages9
JournalJournal of Personality and Social Psychology
Issue number1
StatePublished - Jan 1 1974
Externally publishedYes


  • attractiveness ratings of pictures, male college students
  • self vs other-attributed feedback, observational learning &

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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