Soft power analysis in alienated borderline tourism

Research output: Contribution to journalArticlepeer-review

11 Scopus citations


This study uses a combined content-semiotic analysis technique to identify visual representations of an alienated frontier between India and Pakistan. Additionally, narratives of tourism marketers, articles from leading newspapers, and online visitor reviews are analyzed to gain an insight into the manner the ‘closing of border gates’ ceremony is orchestrated and experienced. It is found that most tourism marketers offer distorted images of the border to some extent as most travel reviews flag aggressive orchestrations of war heritage at the border. A soft power analysis of content suggests that the tourism organizations can help foster peace relations between the two countries by actively working with the government agencies to tone down war/conflict memories and aggressive display of hard power.

Original languageEnglish (US)
Pages (from-to)1-16
Number of pages16
JournalJournal of Heritage Tourism
StateAccepted/In press - Jun 14 2017


  • Border tourism
  • soft power
  • visual representations
  • war heritage

ASJC Scopus subject areas

  • History
  • Tourism, Leisure and Hospitality Management


Dive into the research topics of 'Soft power analysis in alienated borderline tourism'. Together they form a unique fingerprint.

Cite this