Selling Possibilities Hypertext, Freedom, and Direction

Lisa R. Craig, Andrew Flood

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Hypertext, in its most available manifestation, the World Wide Web, is being sold as a force for liberation. One must differentiate the varieties of freedom to better understand how different interests manipulate the freedom mythology to achieve different ends. This study examines the scholars who have framed the hypertext debate and the rhetoric employed by the companies that want to sell it to locate a more complex picture of how these interests use the freedom myth. Such consideration leads to discussion of what might shape hypertext's emergence as more than an information-dispersal system.

Original languageEnglish (US)
Pages (from-to)455-471
Number of pages17
JournalJournal of Business and Technical Communication
Issue number4
StatePublished - 1998
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Business, Management and Accounting(all)


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