Self‐Reported Alcohol Expectancies and Postdrinking Sexual Inferences About Women

William H. George, Kelly L. Cue, Peter A. Lopez, Leif C. Crowe, Jeanette Norris

Research output: Contribution to journalArticlepeer-review

82 Scopus citations


In evaluating dating scenarios, perceivers tend to infer more sexual responsiveness for drinking than nondrinking daters. The origin of these postdrinking sexual inferences has not previously been examined. In the present study, we considered whether perceivers' alcohol expectancies would influence these inferences. Male and female subjects completed a brief expectancy measure, read a vignette depicting a beer‐drinking or cola‐drinking woman, and evaluated the targeted woman. Multiple‐regression equations were computed to test a replication hypothesis and an interaction hypothesis. In support of the replication hypothesis, subjects rated the beer‐drinking woman as more sexual than her cola‐drinking counterpart. In support of the interaction hypothesis, male but not female subjects exhibited the predicted expectancy by drink interaction. High expectancy men but not low expectancy men rated the beer‐drinking woman as more likely to engage in sexual behaviors than the cola‐drinking woman. This finding was evident on behaviorally specific measures, but not on trait‐like measures. The roles of stereotypes and alcohol expectancies as determinants of post‐drinking sexual inferences are discussed.

Original languageEnglish (US)
Pages (from-to)164-186
Number of pages23
JournalJournal of Applied Social Psychology
Issue number2
StatePublished - Jan 1995
Externally publishedYes

ASJC Scopus subject areas

  • Social Psychology

Cite this