Self-Service Technologies: What Do Customers Expect?

Mary Jo Bitner

Research output: Contribution to journalArticlepeer-review

58 Scopus citations


In this high-tech world, customers haven't changed - they still want good service.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Issue number1
StatePublished - Mar 1 2001

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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