Relationships Among Customer Satisfaction, Delight, and Loyalty in the Hospitality Industry

Mi Ran Kim, Christine A. Vogt, Bonnie J. Knutson

    Research output: Contribution to journalArticlepeer-review

    150 Scopus citations


    Customer satisfaction has been a focus of researchers and marketers as an important antecedent of customer loyalty. Some recent studies propose that customer delight possibly produces greater customer loyalty than satisfaction. Loyalty has also become of greater interest to researchers and marketers as a multiphase concept as well as a useful segmentation of customers with accompanying targeted strategies. As one of few empirical studies on customer satisfaction, delight, and loyalty, the primary objectives of this research is to understand how customer satisfaction and delight influence loyalty and to understand the multiphase framework of loyalty, including cognitive, affective, and conative loyalties. This study contributes to the body of knowledge on customer satisfaction, delight, and loyalty and provides theoretical and applied suggestions for the hospitality industry.

    Original languageEnglish (US)
    Pages (from-to)170-197
    Number of pages28
    JournalJournal of Hospitality and Tourism Research
    Issue number2
    StatePublished - May 10 2015


    • consumer behavior
    • customer delight
    • customer loyalty
    • customer satisfaction
    • hospitality industry

    ASJC Scopus subject areas

    • Education
    • Tourism, Leisure and Hospitality Management


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