Priorities of General Managers and News Directors in Anchor Hiring

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Emerging theory suggests that news directors in local television emulate the thinking of their general managers. This possibility has proven difficult to test, however, because news directors and general managers generally have unrelated work roles. A study of anchor hiring, a duty they do have in common, reveals a shared concern about both journalistic and economic factors. Thus it may be a mistake to assume these managers always prioritize the “bottom line,” as some have speculated.

Original languageEnglish (US)
Pages (from-to)111-124
Number of pages14
JournalJournal of Media Economics
Issue number3
StatePublished - Jul 1 1995

ASJC Scopus subject areas

  • Communication
  • Economics and Econometrics


Dive into the research topics of 'Priorities of General Managers and News Directors in Anchor Hiring'. Together they form a unique fingerprint.

Cite this