Pricing under uncertainty: Forward and option pricing in sports markets

Preethika Sainam, Sridhar Balasubramanian, Shantanu Bhattacharya, L. Lin Ong

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Article number114151
JournalJournal of Business Research
Volume167
DOIs
StatePublished - Nov 2023
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

Cite this