Original language | English (US) |
---|---|
Article number | 114151 |
Journal | Journal of Business Research |
Volume | 167 |
DOIs | |
State | Published - Nov 2023 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing
Preethika Sainam, Sridhar Balasubramanian, Shantanu Bhattacharya, L. Lin Ong
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Article number | 114151 |
Journal | Journal of Business Research |
Volume | 167 |
DOIs | |
State | Published - Nov 2023 |
Externally published | Yes |