@inbook{c2a3d14e6a774d5ead78d3bd438cabcd,
title = "Prediction of Adolescents{\textquoteright} Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model",
abstract = "The objective of this study is to test the mediational adequacy of the Ajzen-Fishbein (1975) model. Triandis has proposed a competing model for the prediction of intentions. Intentions are predicted by the person{\textquoteright}s affect (A) toward the behavior, social factors (S), and the value of perceived consequences (C), according to the following equation: BI = W1A + W2S + W3C.$${\text{BI = W}}_{\text{1}} {\text{A + W}}_{\text{2}} {\text{S + W}}_{\text{3}} {\text{C}}{\text{.}}$$ As with the Ajzen and Fishbein model, the relative contribution of the three components is determined by multiple regression procedures.",
keywords = "Normative Belief, Predictive Accuracy, Regular Smoker, Semantic Differential, Smoking Preven",
author = "Olshavsky, {Richard W.} and Michelle Bensenberg and Eric Corty and Steve Sherman and Laurie Chassin and Clark Presson",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-16946-0_172",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "580",
booktitle = "Developments in Marketing Science",
address = "United States",
}