TY - JOUR
T1 - Nowhere near picture perfect
T2 - Images of the elderly in life and ebony magazine ads, 1990-1997
AU - Bramlett-Solomon, Sharon
AU - Subramanian, Ganga
PY - 1999
Y1 - 1999
N2 - This content analysis of Life and Ebony, which replicates and updates an earlier study, examines 9,314 advertisements and shows that fewer elderly figures appeared in the magazines than during the previous decade. Further, the figures that did appear more often are associated with aging products and services. A surprising finding was that African-American elderly figures in Life appeared proportionately more than White elderly figures in Ebony. This is the opposite of what was found in a previous study. If magazine advertising is indeed responsive to reader taste, then the elderly are not highly valued consumers in these magazines.
AB - This content analysis of Life and Ebony, which replicates and updates an earlier study, examines 9,314 advertisements and shows that fewer elderly figures appeared in the magazines than during the previous decade. Further, the figures that did appear more often are associated with aging products and services. A surprising finding was that African-American elderly figures in Life appeared proportionately more than White elderly figures in Ebony. This is the opposite of what was found in a previous study. If magazine advertising is indeed responsive to reader taste, then the elderly are not highly valued consumers in these magazines.
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U2 - 10.1177/107769909907600311
DO - 10.1177/107769909907600311
M3 - Review article
AN - SCOPUS:0013301871
SN - 1077-6990
VL - 76
SP - 565
EP - 572
JO - Journalism and Mass Communication Quaterly
JF - Journalism and Mass Communication Quaterly
IS - 3
ER -