Netnography as a consumer education research tool

Business & Economics

• Netnography 97%
• Consumer Education 93%
• Consumer Marketing 22%
• Online Communities 19%
• Lifestyle 15%
• Consumer Behaviour 14%
• Education 10%

Social Sciences

• consumer education 100%
• magazine 33%
• consumption behavior 20%
• internet community 18%
• marketing 13%
• budget 13%
• interpretation 10%
• methodology 8%
• learning 5%
• education 5%

Medicine & Life Sciences

• Education 42%
• Consumer Behavior 19%
• Research Personnel 19%
• Budgets 15%
• Marketing 14%
• Life Style 11%
• Research Design 10%
• Learning 9%