"My company is friendly," "mine's a rebel": Anthropomorphism and shifting organizational identity from "what" to "who"

Blake E. Ashforth, Beth S. Schinoff, Shelley L. Brickson

Research output: Contribution to journalArticlepeer-review

79 Scopus citations

Fingerprint

Dive into the research topics of '"My company is friendly," "mine's a rebel": Anthropomorphism and shifting organizational identity from "what" to "who"'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science