Merging the brands and branding the merger

Richard Ettenson, Jonathan Knowles

    Research output: Contribution to journalReview articlepeer-review

    46 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)39-49
    Number of pages11
    JournalMIT Sloan Management Review
    Issue number4
    StatePublished - Jun 1 2006

    ASJC Scopus subject areas

    • General Decision Sciences
    • Business and International Management
    • Strategy and Management
    • Management of Technology and Innovation

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