Marketing in the new mobile economy

Anindya Ghose, Sang Pil Han

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationAdvanced Database Marketing
Subtitle of host publicationInnovative Methodologies and Applications for Managing Customer Relationships
PublisherTaylor and Francis
Number of pages19
ISBN (Electronic)9781317185291
ISBN (Print)9781409444619
StatePublished - Mar 23 2016
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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