Managing in Latin America: Common issues and a research agenda

Roberto S. Vassolo, Julio O. De Castro, Luis R. Gomez-Mejia

Research output: Contribution to journalArticlepeer-review

113 Scopus citations


Latin America is a paradoxical region. It has unique conditions that make it one of the most attractive contexts worldwide for doing business, but it also faces serious challenges that severely underscore these opportunities. We apply a simple framework of analysis to describe the Latin American business environment and detect research opportunities. For that, we focus on four aspects of the region: (1) the institutional context, (2) the macroeconomic environment, (3) the consumer profile, and (4) the natural resource endowments. We summarize firms' strategic choices that result from this context and analyze their consequences for new business creation, incumbents' survival and growth, and sources of competitive advantages. We conclude by outlining a management research agenda.

Original languageEnglish (US)
Pages (from-to)22-36
Number of pages15
JournalAcademy of Management Perspectives
Issue number4
StatePublished - Nov 1 2011
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Marketing


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