Managing Fear to Promote Healthy Change

Merissa Ferrara, Anthony Roberto, Kim Witte

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationObregon/The Handbook of Global Health Communication
Number of pages14
ISBN (Print)9781444338621
StatePublished - May 29 2012


  • Danger control response, perceived threat and perceived efficacy, high
  • EPPM (Witte, 1992), the fear-as-acquired drive model
  • EPPM - high-threat/low-efficacy example
  • EPPM, altering people's health knowledge base
  • EPPM, as an effective tool in promoting healthy change
  • Individual in fear control, with perceived threat high and perceived efficacy, low
  • Namibians and the HIV/AIDS threat, message design impact on threat
  • RPA framework, using two HIV/AIDS-prevention behaviors
  • Susceptibility and severity, the perceived threat, and perceived efficacy
  • managing fear, promoting a healthy change

ASJC Scopus subject areas

  • General Social Sciences

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