Management styles and marketing strategies: An analysis of HMOs

J. S. Conant, Michael Mokwa, S. D. Wood

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies. The findings themselves have strategic relevance for HMOs and other health service providers.

Original languageEnglish (US)
Pages (from-to)65-75
Number of pages11
JournalHealth care management review
Issue number4
StatePublished - 1987

ASJC Scopus subject areas

  • Leadership and Management
  • Health Policy
  • Strategy and Management


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