Making the strange familiar: A pedagogical exploration of visual thinking

Research output: Contribution to journalArticlepeer-review

44 Scopus citations


Scholarly conversation within the field of professional communication increasingly has focused on the practice, research, and pedagogy of visual rhetoric. Yet, visual thinking has received relatively little attention within the field. If our programs produce students who can think verbally but not visually, they risk producing writers who are visual technicians but are unable to move fluidly between and within modes of communication. This article examines the literature and pedagogical practices of visually oriented disciplines to identify strategies for helping students develop the ambidexterity of thought needed for the communication tasks of today's workplace.

Original languageEnglish (US)
Pages (from-to)376-401
Number of pages26
JournalJournal of Business and Technical Communication
Issue number4
StatePublished - Oct 2007
Externally publishedYes


  • Pedagogy
  • Problem solving
  • Visual literacy
  • Visual rhetoric
  • Visual thinking

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Business, Management and Accounting(all)


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