Make the most of a polarizing brand

Xueming Luo, Michael Wiles, Sascha Raithel

Research output: Contribution to journal › Comment/debate › peer-review

ASJC Scopus subject areas

@article{e8ee5b1dd30d456fbcce3ed685c3229e,

title = "Make the most of a polarizing brand",

author = "Xueming Luo and Michael Wiles and Sascha Raithel",

year = "2013",

month = nov,

day = "1",

language = "English (US)",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "NOV",

}

TY - JOUR

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AU - Luo, Xueming

AU - Wiles, Michael

AU - Raithel, Sascha

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M3 - Comment/debate

AN - SCOPUS:84885605647

SN - 0017-8012

JO - Harvard Business Review

JF - Harvard Business Review

IS - NOV

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