Listening In: Building a Profile of Podcast Users and Analyzing Their Political Participation

Monica Chadha, Alex Avila, Homero Gil de Zúñiga

Research output: Contribution to journalArticlepeer-review

36 Scopus citations


Past research has shown that Internet use for news leads to increased political participation levels, both offline and online. Other forms of digital and user-generated media such as blogs have also yielded similar results. However, little is known about podcast users and their role within democratic societies. This article outlines findings from an online survey conducted in the United States that lend support to the notion that podcast use for news leads to political participation, even when controlling for the effects of other media forms. This article also identifies demographic predictors for those who are likely to be podcast users.

Original languageEnglish (US)
Pages (from-to)388-401
Number of pages14
JournalJournal of Information Technology and Politics
Issue number4
StatePublished - Oct 2012
Externally publishedYes


  • Demographic predictors
  • United States
  • offline
  • online
  • podcast
  • podcast users
  • political participation

ASJC Scopus subject areas

  • General Computer Science
  • Sociology and Political Science
  • Public Administration


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