Introduction to the special issue: Content strategy - A unifying vision

Tatiana Batova, Rebekka Andersen

    Research output: Contribution to journalReview articlepeer-review

    16 Scopus citations


    The papers in this special section focus on effective content strategies. As a unifying vision and action plan, content strategy brings together various specialized writing communities, including professional and technical communication, marketing communication, and web development, ideally breaking disciplinary silos and biases and promoting convergence of these four key dimensions of practice Component content management-an interdisciplinary area of practice that focuses on creating and managing information as small components rather than documents has brought significant changes to professional and technical communication work since 2008. One major change is the move toward integrating organizational and user-generated content as well as disciplines and departments, expertise and roles, and business processes and tools. As stakeholders with various backgrounds across organizational units increasingly work together to create and publish content components, they need a unifying approach that fulfills business goals, organization requirements, and user needs. Content strategy has been proposed as that unifying approach.

    Original languageEnglish (US)
    Article number7448985
    Pages (from-to)2-6
    Number of pages5
    JournalIEEE Transactions on Professional Communication
    Issue number1
    StatePublished - Mar 2016

    ASJC Scopus subject areas

    • Industrial relations
    • Electrical and Electronic Engineering


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