Introduction meeting the challenge of teaching visual communication

Eva R. Brumberger, Kathryn M. Northcut

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript


The driving force behind Designing Texts is the understanding that our students must be visually literate if they are to succeed in their professional careers as well as in their roles as critically aware participants in society. They must understand visual communication, and they must have some level of skill not only in interpreting it, but also in creating it. As Keith Kenney (2009), founding editor of Visual Communication Quarterly, notes, “If you work in business, you need visuals to help sell your products. If you work in anthropology, biology, chemistry, economics, or education, you also need to communicate visually. I could continue listing professions, but you get the point” (p. xv). Kenney continues by arguing that, if visual communication is increasingly prevalent in the workplace and in society more broadly, it should also be more prevalent in the university curriculum.

Original languageEnglish (US)
Title of host publicationDesigning Texts
Subtitle of host publicationTeaching Visual Communication
PublisherTaylor and Francis
Number of pages7
ISBN (Electronic)9781351868143
ISBN (Print)9780895037855
StatePublished - Dec 14 2016
Externally publishedYes

ASJC Scopus subject areas

  • General Psychology


Dive into the research topics of 'Introduction meeting the challenge of teaching visual communication'. Together they form a unique fingerprint.

Cite this