Original language | English (US) |
---|---|
Pages (from-to) | 96-109 |
Number of pages | 14 |
Journal | Academy of Management Executive |
Volume | 16 |
Issue number | 4 |
DOIs | |
State | Published - Nov 2002 |
ASJC Scopus subject areas
- Marketing
M J Bitner, Amy Ostrom, Matthew L. Meuter
Research output: Contribution to journal › Review article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 96-109 |
Number of pages | 14 |
Journal | Academy of Management Executive |
Volume | 16 |
Issue number | 4 |
DOIs | |
State | Published - Nov 2002 |