Images and preferences: A feelings-as-information analysis

Hyejeung Cho, Norbert Schwarz, Hyunjin Song

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationVisual Marketing
Subtitle of host publicationFrom Attention to Action
PublisherTaylor and Francis
Number of pages18
ISBN (Print)9780203809617
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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