Images and preferences: A feelings-as-information analysis

Hyejeung Cho; Norbert Schwarz; Hyunjin Song

doi:10.4324/9780203809617

Images and preferences: A feelings-as-information analysis

Hyejeung Cho, Norbert Schwarz, Hyunjin Song

Human Systems Engineering (HSE)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

6 Scopus citations

Original language	English (US)
Title of host publication	Visual Marketing
Subtitle of host publication	From Attention to Action
Publisher	Taylor and Francis
Pages	259-276
Number of pages	18
ISBN (Print)	9780203809617
DOIs	https://doi.org/10.4324/9780203809617
State	Published - Jan 1 2012

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

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10.4324/9780203809617

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BT - Visual Marketing

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ER -

Images and preferences: A feelings-as-information analysis

ASJC Scopus subject areas

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