@inproceedings{6caf8a8e87b74a309babbaeea198d78b,
title = "If you let them build it, they will stay! An empirical study of add-on content and user engagement",
abstract = "This study aims to uncover the effects of two types of add-on content -namely, user generated and developer generated content- on user engagement with software. Utilizing a novel dataset from a major online game distribution platform covering 7323 products between January 2015 and February 2016, the findings reveal that both types of add-on content increases the engagement with software. However, we observe substitutive patterns between different types of add-on content. Our results suggest integrating social features to the base product reduces these substitution effects. The results of this study contribute to the literatures on user engagement and add-on content by uncovering hitherto overlooked substitutive relations between user generated and developer generated add-on content.",
keywords = "Add-on content, Digital economy, Online games, User engagement",
author = "Irfan Kanat and Kevin Hong and Bin Gu and Raghu, {T. S.}",
note = "Publisher Copyright: {\textcopyright} 2017 Proceedings of the Annual Hawaii International Conference on System Sciences. All rights reserved.; 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 ; Conference date: 03-01-2017 Through 07-01-2017",
year = "2017",
language = "English (US)",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "4082--4090",
editor = "Bui, {Tung X.} and Ralph Sprague",
booktitle = "Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017",
}